Supporting B2B marketing for Adobe products as part of the Digital Experience team.
Creating high-quality, visually engaging web assets to enhance business-facing pages.
Leading the art direction, design and development of storyboards to craft compelling product overview videos.
Collaborated cross-functionally with creative directors, copywriters, and product stakeholders to craft two high-impact Adobe Firefly overview videos for Summit 2025 conference.

Part of the Adobe Lightroom team, helping develop and launch dynamic marketing campaigns that showcase the power of storytelling through photography and photo editing.
Conceptualizing, storyboarding and producing visual assets for global product feature launches spanning organic and paid media, while adhering to Adobe’s bold and expressive brand guidelines.
Collaborating closely with Art Directors, Creative Directors, Copywriters and key stakeholders to translate ideas into polished final presentations and campaigns, iterating quickly to meet project deadlines and expectations.
Contributing to UX/UI design improvements and app store optimization strategies for the Lightroom mobile app, aiming to enhance user experience and increase conversion rates.

Designed innovative and compelling creative campaigns from ideation to final delivery, with a strong focus on detail and alignment with brand standards to ensure cohesiveness across all 3 in-house brands: Havenly, Interior Define, and The Inside.
Worked cross-functionally with key stakeholder teams to transform strategies and ideas into exceptional visuals across all brand touchpoints.
Led and mentored a team of designers, ensuring the timely delivery of high-quality, on-brand assets that supported business objectives and strengthened brand identity.
Project managed email CRM and sale campaign workflows, optimizing processes to maintain organization and efficiency across multiple simultaneous projects.
Spearheaded sale campaign creative directions, strategy and work back schedules across all 3 in-house brands.
- Led the Black Friday Havenly sale campaign in 2023 where we reached our highest revenue month. Created over 150 engaging assets for email, paid, sms, web and social which contributed to exceeding our goal.
Initiated creative brainstorms and idea-generating team sessions to encourage innovation and create a positive team culture.

Drove the creative direction, pagination, and visual language for the Fall 2023 Catalog.
- Reach : 760k and brought in close to 4M.
Conceptualized video shot lists for photoshoots and art directed on-set video capture.
Built a video content library with 300+ new video assets to utilize across all marketing channels and product launch campaigns.
Produced marketing assets across all channels including sale campaigns, email, paid, print, web, sms and social.
- In an effort to revitalize the brand post-acquisition, following a period of distress, revenue from the LCM channel grew 12-xed YoY from 2023 to 2024.

Following the acquisition, I helped lead the rebranding initiative with a focus on color palette, typography and homepage UX design.
Explored new ways to engage customers through motion and pattern design to enrich the visual storytelling of the brand.
Built a video content library with 200+ new video assets to utilize across all marketing channels and product launch campaigns.
Produced marketing assets across all channels including sale campaigns, email, paid, print, web, sms and social.

Designed and ideated various retail experiences including pop-ups, storefronts, common area activations, and signage across 160+ retail properties.
Created original design work (print & digital) for a wide range of sales projects.
Executed creative solutions and strategies for tenants to enhance their brand and successfully implement their retail experiences.
Travelled onsite to A-list mall properties for design research and interactive planning.
Collaborated with sales, leasing, and marketing to ensure brand cohesiveness and align communication to achieve project goals.
Crafted high-impact visual presentations for brand partnerships, incorporating infographics, illustrations, diagrams, photo-illustrations, and compositing to communicate ideas effectively.

Freelance Graphic Designer for a coastal coffee shop and brewery in Virginia.
Conceptualized, illustrated and developed a new line of packaging for craft beers all sold in store today and generating revenue for the business.
Designed a whimsical and illustrative beer label for their most popular beer, East Beach Blonde.
Designed online and print advertisements.

Freelance UX/UI Designer for a startup travel app.
Designed compelling logo and developed a visual brand language for the business.
Created an aspirational social media campaign to prompt users to download the app.
Built product design wireframes and mockups to make for a better in-app experience.
Animated a splash screen to engage users when first opening the app and spark brand recognition.