The Inside is a distinctive furniture brand known for its made-to-order pieces featuring bold patterns and prints. As Senior Brand Designer, I played a pivotal role in shaping the brand’s refreshed identity following its acquisition in 2021. I led the creative direction for the redesign of the website, established a new color palette, and selected new typography to better reflect the brand's evolving voice. Additionally, I contributed to creative across all marketing channels and captured compelling video content during photoshoots, ensuring a cohesive and engaging brand presence. Enjoy my highlighted work below!